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About GeroBiz

GeroBiz was established in 1995 to address the critical needs of business, legal services, and government in serving the exploding older population and avoiding the consequences of non-compliance with regulations.

GeroBiz delivers age neutral consulting to address the sensitive issues of aging in the workplace. Before subliminal feelings rise to the surface, or management practices provoke employee negativity, we can step in to assess potential damage.

GeroBiz measures attitudes and perceptions of age in the workplace and creates customized training workshops with follow up programs. We focus on reducing intergenerational conflicts as well as media stereotypes about aging that harm all generations.

GeroBiz assists organizations of all sizes to improve their workforce diversity and to reduce the financial and personal losses caused by discrimination lawsuits.


Wendy Goldman, GeroBiz Founder and President

President Wendy Goldman and her team develop innovative programs for the "Silver Market." Prior to providing management consulting, Wendy worked in qualified pension administration for Los Angeles companies. Ms. Goldman holds a MBA/MS Gerontology from the University of Southern California and a BA in Economics from UCLA. Other firm specialists hold degrees in allied disciplines.

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