GeroBiz leaders believe that prevention is preferable to litigation. We help companies reduce the likelihood of Age Discrimination in Employment lawsuits, and encourage experienced workers to remain productive and working longer. We revitalize employee training programs and workshops to reduce barriers to employing mature workers, and make your workplace more accessible to older people.

GeroBiz was launched in 1995 by company President Wendy Goldman, soon after receiving an MS Gerontology/MBA at University of Southern California, to address her deep concern for the aging population. She recognized the disparity between population demographics and 40+ employment opportunities.

Technological innovation has either eliminated or transformed many physically demanding jobs, enabling skilled, computer literate seniors to remain productive in the workplace. This adds to the growing evidence that GeroBiz promotes, to encourage and guide Southern California corporate leaders and decision makers in ways to attract, train and retain mature workers.

GeroBiz helps business leaders communicate - internally and externally
- in age-neutral ways. It's simply good business.