From the beginning, founder and President Wendy Goldman’s vision was to help reduce barriers to attracting, retaining, and retraining mature workers, as well as giving them a higher profile in communications media. This view represented a novel and uncharted area, requiring a new way of thinking about workplace aging.
GeroBiz was launched by Goldman in 1995, soon after earning a Master of Science in Gerontology/Master of Business Administration at the University of Southern California. Her background includes over 10 years of pension administration and consulting, where she began to address her deep concern for the aging population. She recognized the disparity between population demographics, 40+ employment opportunities, and corporate training programs.
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